Details
Goals
To get to know the terminology and the concepts in this field. To feel more at ease and work better with consultants and providers
Target audience
Anyone working with professionals in this filed or who is new in a marketing or communication function
Prerequisite
None
Contents
Introduction to enterprise communication
- Definition of enterprise communication
- Define internal and external goals
- Definition: information or communication
The communication plan
- Position relative to the enterprise strategy, defining communication goals
- Listing the goals
- Segmentation of the goals and priority target audiences
- Listing the communication tools
Basic principles of marketing
- Strategic marketing, product marketing and operational marketing
- Specific sectors: large volume, service industry, B2B and B2C
- Creating value for the customer and for the enterprise: levers, strategies and operations
- The marketing strategy of the enterprise
The tools of multi-channel marketing
- Websites and social networks
- Press releases
- Brochures and leaflets
Terminology linked to webtools
- Websites
- Blogs
- Social networks
Terminology linked to printing
- Colour management
- Resolution
- Offset/Digital
Who does what?
- The roles
- ICT-tools
- Workers
Sign up
Next session(s)
This training is exclusively on request. Contact us to get a personalized offer.
Sessions available in
Need a custom training?
None of the trainings fit your requirements? You have specific needs? Key Job trainers are versatile and flexible. Contact us!