• Specify the desired positioning of the offer

  • Generate a positive service experience for the customer 

  • Using discontent as a means of retention

Target audience

Corporate and commercial managers.


Business Responsibilities


In a difficult context, the perception of the customer's stakes and the company's adaptation to new business practices are two major issues. You have questions about your commercial capacity in a difficult context and you want to answer them concretely and quickly?

The relationship with time, the perception of the stakes, the temporary or permanent loss of capacities, the awareness of the general interest, the evolution of the conditions of exercise of the profession, the anxiety of the next day... The reasons to distinguish between the satisfaction of a need and the answer to a search for a solution are numerous.

First of all, we will try to get to know the customer in a different way. Then, we will consider generating perceived value beyond the satisfied need. Then, we will present methodologies and tools.

Welcome to this hands-on training!

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Next session(s)

This training is exclusively on request. Contact us to get a personalized offer.

Sessions available in

  • FR
  • DE
  • EN
  • LU

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