Creative and participative processes' basics

Goals

• Understanding the creative process: phases and rules
• Apply the process in order to resolve all issues by involving your human capital and that of your partners
• Quickly find solutions on your own or with others to respond to urgent needs (valorisation of a project, add more innovation to a proposed product or service in line with the customer’s vision, making your team feel involved and listened to…)

Target audience

Anyone wanting to deploy the creative process in order to come up with new ideas, alone or in a team, in line with your specific issues (manager, project manager, director, assistant…)

Prerequisite

None

Contents

To develop your creative potential, what does it mean? Explanation of the creative process

• Definition of creativity: the pioneers of creativity
• The three phases of the creative process
• How to stimulate creativity; different techniques in practice
• The creative climate, attitudes, which tool to use for which action?

Experimenting with the process

• Transforming good ideas into innovating actions (organisation, service, product aligned with the three phases)
• Convergence and divergence in practice
• Discovering Creative Problem Solving (CPS) in action

Exploring a palette of creative tools, adapted to each stage

• Clarify the issues and target the creative challenge
• Boost the production of ideas
• Transform your ideas to make them stronger
• Select your best ideas and turn them into a plan of action

Facilitator’s posture and environment

• Facilitator’s posture
• Refractory reframing
• Bring transversality in your creative actions

Create an operational action plan at your work environment

• Projection into your own creative animation
• Identify the best method and anticipate it being put in place
• Using the necessary toolbox