Design Thinking: launch new user-oriented products and services

Goals

• To know and to understand the Design Thinking method and its techniques
• To understand the importance of the customer in the process
• To put into practice the Design Thinking method, related to its goals

Target audience

Marketeers, project marketing managers, responsible for innovation, project managers

Prerequisite

None

Contents

As a result of this training, you will be able to integrate the Design Thinking method in your innovation projects.

Focus on the method

• What is Design Thinking?
• Approach and functions
• The phases in the process (immersion, point out the issues, ideation, proto-typing and test)
• The place of the user in the process and his role
• Integrate the approach in the structure and have it accepted

The toolbox of Design Thinking

• The observation and immersion phase
• Several creative ideation methods to find new ideas
• The user route
• Empathy card and persona
• Storyboard
• Proto-typing

Individual and group exercise

• Group exercise: apply the Design Thinking method on a case.
• Focus on the case of each participant