Increase your business' agility with the Business Model Canvas

Goals

• Use the methodology used by the largest enterprises and organisations in the world to conceive, test and construct business models and value propositions.
• Add structure and a goal to your development in order to respond in the best possible way and with a real value proposition to the needs of the market

This training is an excellent option if you try to stay competitive or if you simply want to improve the processes in your organisation using a simple and visual model: The Business Model Canvas.

Target audience

People in charge of projects and development

Prerequisite

None

Contents

Definition of the BMC

• Presentation of the new generation Business Model Canvas by Alexander Osterwalder
• Evolve your strategy using the tool
• When to apply the BMC; during conception, start up or maintenance
• A good Business Model starts with a valid value proposition, taking into account the real needs of the customers

The toolbox to create and develop your BMC

• Deconstruction of the tool and identification of the 9 separate blocs:
  • Value proposition
  • Market segments
  • Distribution channels and customer relations (marketing)
  • Key activities
  • Key partners
  • Key resources
  • Cost and revenue flows
• Identify the needs of the customers
• The user paths
• To construct a value proposition

Agile management of the Business Model Canvas

• Use of the BMC to activate teamwork, to prioritise and to start planning action
• Identify the weaknesses of a project in order to find solutions; apply a SWOT analysis on all separate blocs and find solutions using ideation technics

Practice

• Real world examples in different market segments (BtB, BtC, industry, services)
• Individual practice: creation of a BMC for one’s specific situation